In addition to the stellar lineup, the festival offers a host of free Daytime Experiences that will leave you feeling inspired and energized. Daytime Experiences include speakers and sessions on topics ranging from business and entrepreneurship to a beauty and style expo. The festival brings in some of the most influential voices in entertainment, business, music, fashion, politics, and more for back-to-back Empowerment Experiences all weekend long. The Essence Lifestyle Experience focuses on wellness of the mind, body, and soul.
Featuring the Best of the Big Easy.
The Essence Festival , known as "the party with a purpose", is an annual music festival which started in as a one-time event to celebrate the 25th anniversary of Essence , a magazine aimed primarily towards African-American women. It became the largest African-American culture and music event in the United States. It was also held in Durban, South Africa in
The festival, which officially kicked off on Thursday , dedicated that day as a day of service while also opening with several welcoming parties. While that was the official start, my start to the weekend happened as I walked into the Convention Center Friday morning to pick up my press credentials. At 10 a. Morial Convention Center. While the festival has always been majority women, there was a highly successful movie Girls Trip that put the ESSENCE festival and New Orleans on the agenda for every girl's trip to come for probably the next 25 years. As I strolled through the convention center, I could see that the modern feminist movement has also taken the fest by storm. There were women empowerment vendors and seminars everywhere. Night time came quicker than I expected, and after organizing several guests and family members in town, I was pretty exhausted. But it was time to power through and head over to the Mercedes Benz Superdome.